sequential brands group inc buys martha stweart

The publishing segment has historically been the largest business segment for the firm, and accounted for 58 percent of revenues this year. The home lifestyle firm in October transitioned to a licensing model when it licensed its publishing operation, with the exception of creative content, to Meredith Corp.

Details are likely to be disclosed once the transaction closes, one individual said. Sources familiar with the plans for the brand said Sequential is already eyeing category expansion for the Martha Stewart brand, as well as overseas placement. That makes it the third player in the licensing arena among the brand management firms, after Iconix Brand Group and Authentic Brands Group. MSLO’s home portfolio, when added to Sequential’s existing fashion, lifestyle and active categories, will generate about $3.75 billion in annual worldwide retail sales for the brand management firm. MSLO is the largest transaction for Sequential so far. Yehuda Shmidman, chief executive officer of Sequential, said, “Looking ahead, we believe that we can leverage our global activation platform at Sequential in partnership with Martha and her team to develop the next chapter of growth for the Martha Stewart brand.”Īfter the deal closes, MSLO will no longer be an independent company, while Shmidman will have a new vertical under its umbrella. Stewart said, “This merger is positioned to further the growth and expansion of the unique Martha home and lifestyle brand.” She added that the deal with Sequential would allow for expansion of MSLO’s merchandising business domestically and overseas.

She will also become a significant shareholder in the brand management firm, and will become a board member of Sequential when the deal closes. Paris Fashion Week Events to Mark 50th Anniversary of the Battle of Versaillesĭomestic doyenne Martha Stewart, who controls an 89 percent stake in MSLO, will continue to serve as the chief creative officer of the brand she founded.

Sequential brands group inc buys martha stweart